I don't know about you, but sometimes my online shops seem to be wearing a cloak of invisibility.
I blogged a while back about Waggleforce and Project Wonderful - plenty of ideas there about getting your name out - but today I want to suggest adding a signature to your emails.
It's EASY, really really EASY - and it's free. Everyone I email (yes, even the guy who gave me a quote for a roof repair!) gets my website address and an invitation to sign up for my newsletter - you can put whatever you wish. It's possible to include pictures, but many recipients will have blocked them as part of their security protocol, so in my opinion it's better to stick with text.
I use Outlook Express - at the top of the page there is a menu. Choose Tools, then Options, then Signatures.
click "new" on the right, then "text" and type in whatever you wish to say.
Click OK - and you're done! Next time you write an email, your signature will appear as if by magic - never again (assuming you've typed it correctly!) will you type out your web address and get it wrong. Or maybe I'm the only person who mistypes their own address ;-)
If you have more than one person using the email account you will need to click the "Advanced" button and tick the account for which you wish the signature applied.
***IF you use a different email service the process may be different - but reember, Google is your friend. Someone, somewhere, will have a free tutorial for you!***
If you'd rather use a picture signature - maybe your online shop banner - I will blog about that tomorrow.