Online sellers know that a picture paints a thousand words, but I'm learning that our titles and descriptions are just as important. Our photos are our shop window, and entice our buyers inside. Our descriptions need to make the buyer feel they've now been tempted inside the shop and are picking up our lovely whatever-it-is deciding whether to buy.
Etsy have some great articles in the Storque: Making the most of your descriptions and 5 tips for item descriptions and Zibbet have an article about writing descriptions that sell
Over the next few days I want to share a few examples of descriptions I really like, starting with Celeste.
Celeste of CricketsCreations knits scarves. But not just *any* scarves - oh no! Let's read just the beginning of a description for one of her scarves, this is what will appear in google search results:
All ribbon scarves are made with a soft, textured center to warm and caress the neck. This circus-inspired, harlequin scarf features feathery, multi-colored ya
I think you'll agree Celeste is highly skilled at using keywords without sounding unnatural, she's used her available word space to intrigue us. Now let's look at some more of her seductive prose:
"All ribbon scarves are made with a soft, textured center to warm and caress the neck. This circus-inspired, harlequin scarf features feathery, multi-colored yarn at the neck, ends and fringe with blue, emerald green, orange red, white and more. And then I added even more crazy, fun, sparkly, textured, clown-colored yarns in the ends and fringe!
This interesting, handknit design is so different! This boldly colored scarf is warm without being suffocating and is the perfect length (almost 6 feet or 2 metres long including fringe) to dangle down to the thighs/knees like a rock star or bundle around the neck to really set off your features.
Only soft, designer, vintage or novelty yarns (vegan). No allergenic animal fibers.
Designed & knit in the clean, fresh, high desert air in the heart of Grand Canyon country, USA (no cigarette, perfume or pet odors)
Hand wash in cool water with mild soap. Resist wringing to dry. Dry flat."
You almost don't need to see a picture! Look how much information Celeste has given us! We know all about the colours, the texture, her inspiration, and that we can aspire to being rock-chicks if we buy this lovely scarf. We know it'll be fresh and clean, we know how to care for it once purchased. We're imagining our night out on the town...
I'm going to take pity on you now and let you see a picture (and check out the amazing title!), but remember to come back to finish reading after you've bought the scarf please!
She Joined the Circus at an Early Age (Handknit Ribbon Scarf in Green, Blue, Red Orange and White with Satiny Sheen and Glittery Sparkles)
Thank you Celeste "Queen of Adjectives" - you're an example to us all! Come back tomorrow to read a very different style of descriptive writing from another seller who inspires me - but for now, I recommend spending some time browsing CricketsCreations. It's not long till Christmas...!