You know how we're always trying to get our name "out there"?
We were given £75 ($110) of "free" google ads...so the business manager (aka the husband) set to work advertising us! He chose a list of relevant keywords (not surprisingly, meerkat featured strongly) and off we went.
The next picture shows what people would see if they searched for "meerkat"...
...and for "meerkat gifts"
This last pic shows the results:
Our "free" £75 lasted for about 8 days, and as far as I'm aware, resulted in no sales. If it had been "real money", I'd need to sell at least 4 meerkats to break even.
In a strange twist of fate while I was writing this up my meerkat golf cover appeared on Etsy Front Page in this treasury curated by theBeadAerie (thank you!!!)
According to Craftopolis "shop lovers" page, this was the result:
so - spend lots of money on google ads, or work harder at photos and "in-house" promotion in the hope of front page Treasuries? It's pretty obvious which works best for me!