(Apparently in American ice-cream parlours, customers are offered tastes of available flavours using tiny little red spoons. The ice-cream vendor isn't saying "buy this flavour", they are giving away a taste, showing the taster how lovely it is - and then they buy!)
Try to identify *your* red spoon - instead of going straight for the sale, what can you give your potential customer for free, to show them how wonderful your work is?
For some online sellers this will be easier than others, I think. Tiny samples of new soap or candle scents, a sample of beads or ribbons, - I'm still pondering this one. What can I offer as a sample? (All suggestions gratefully received!)
No one night stands!
By this rather startling phrase we're reminded that the seller/buyer relationship is most fruitful to us (as sellers) if it's ongoing. Follow up your sales - has the package arrived safely? Create an expectation of a continuing relationship by offering a discount next time, or asking the buyer to sign up for your newsletter.
If you've chosen blogging to be one of your three focuses, remember to make blogging interactive.
- Run a poll - you are an expert at what you do. If it's fashion, then run a poll about the new colours.
- Visit other blogs and leave a comment...not just once, often!
- Follow up comments left on your own blog.
- Share your information, share your networks.
- If you're now looking at your blog in a whole new way, are there some earlier posts you can rejig and repost - now that more people than just your mum and best friend are reading your words of wisdom?
If it matters - measure it!
Have you heard yourself saying "oh but I haven't got time to do that..." or "I'm too busy..." ?
Nobody has more (or fewer) hours in the day than I do. I know there is no point spending every waking hour knitting meerkats if I don't make them available for people to buy. Equally, there is no point me polishing my photos and descriptions unless I also knit some stock!
Measure and record how you're spending your time. If you've been on facebook for an hour - fine. It's your choice. How did you spend that hour? Were you networking, building relationships, playing games? Did you suddenly notice it was lunchtime?
You may well find (and we ALL know I'm talking to myself here, don't we?) that your time could be better spent. Remember the advice yesterday - choose THREE. How will you know which three? Check your records. In my own case, twitter has become a great source of contacts, friends, ideas and support. Twitter friend @KToogie gave me the caption for this Emo card when I was stumped!
My final nugget of gold from the FREE Waggleforce seminar was to spend time with my email inbox and go back through past mail. Are there some enquiries that I never got around to dealing with because I was "too busy"? (yes!)
Are there people I could be reminding of my existence by wishing them a Happy New Year? *NB be aware that unsolicited emails on Etsy are spam, and not allowed.*
So - a whole lot of new and not-so-new ideas to consider. I strongly recommend listening to the whole session, and having a wander around the site. There is a section of resources for entrepreneurs which is worth checking out - and above all, do not be afraid that you are missing out if you decide twitter (or whatever) is not for you. Whatever you choose to focus on, do it well and have fun! Life is too short to waste :-)
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Check back tomorrow for a VERY exciting competition!