I can't be the only one who screams and shouts at TV adverts, can I?
There have been a couple of new ones that have annoyed me with their deeply sincere wish to stop me wasting my valuable time.
I dye my hair. It takes about 30 minutes for the colour to "take".
(You're right, that isn't me)
But now ... *drumroll* ... I can dye my hair in TEN minutes and save valuable life time!
But that's not the worst of them.
I quite often fancy a tuna sandwich for lunch.
But the strain, the mental anguish of draining the tin? Can I face it? Will I expend more calories opening and draining the tin than I will benefit from by eating?
(Actually, that'd be quite handy. Dieting through meal preparation!)
Worry no more, gentle reader. John West have the answer.
"We are single-minded in our focus and understanding of the consumer and have undertaken extensive research to ensure we are meeting their needs.
"What was paramount in our learnings was consumers want easier ways to prepare their tuna without the mess and hassle associated with draining.
"John West No Drain Tuna meets this demand and offers consumers something new and exciting.
But can this particular lowly sandwich-maker take this level of excitement?
*argh* Are they mad? In what way is it exciting? I'm off to the supermarket shortly, I expect I'll see hordes of busy consumers mobbing the John West stand, shrieking "At last! The solution to our busy lives! The quest to save time wasted in messy tin draining is over!"